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The site has the following on the web site, "Indias first single platform for bus offers and reviews." I noticed that the web page also said " Grab free deals for the bus tickets cost,use mobile reference code." They also stated " Free bus tickets and grab deals of ticket fare cost from Busoffers. com will send reference code along with provider promo code, by using the reference code, customers can grab the deals from www. com is providing seat layout for customer comfortable purpose, customers can choose seats by viewing the seat layout from busoffers." The meta header had Book bus tickets as the first keyword. This keyword was followed by online bus tickets bookings, cheap bus tickets, and discount bus tickets which isn't as important as Book bus tickets. The other words the site uses is bus coupons. bus offers is also included and might not be viewed by web crawlers.